Keynote: Matt Ragas "The Power of Cult Branding"
Friday March 5, 2004 9:00AM - 9:45AM
Westin Harbour Castle Hotel - Harbour Ballroom
Scientists recognize universal forces like gravity, electricity
and magnetism. And then there's the most powerful force of
all - brand recognition. Some brands attract customers so
powerfully they are absorbed, becoming walking, talking viral
marketers. Matthew Ragas uncovers the stories behind brands
so successful as to be considered cults (Star Trek, Harley-Davidson,
the VW Beetle, World Wrestling Entertainment). Learn the seven
characteristics of cult brands, how they work and how you
can use them in your own branding.
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