Opening Keynote: Seth Godin
Thursday March 4, 2004 9:15AM - 10:15AM
Westin Harbour Castle Hotel - Harbour Ballroom
Seth Godin, one of the industry's premier out-of-the-box
thinkers has written worldwide best-sellers that have changed
the way people think about marketing and change. His latest,
the New York Times List bestseller Purple Cow, tells
you how to join the ranks of the unique - a philosophy of
putting a company in hyperdrive by making it remarkable. Godin
was the founder and CEO of the direct marketing company Yoyodyne,
which was acquired by Yahoo! in 1998.
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