Car Wars: In Car Strategies
Friday March 5, 2004 3:00 PM - 4:15 PM
Westin Harbour Castle Hotel
Edison Media Research and Arbitron first revolutionized radio at the 1997 NAB Radio Show with The At-Work Study. This year, the revolution continues as the two companies present The In-Car Study - the first comprehensive look at the war for car infotainment supremacy. In this corner, radio. In the other, the challengers - cell phones, GPS systems, DVD players, satellite radio and sundry other modern driver distractions. Results of a national survey will be presented along with a strategy discussion to help your station compete and win the car wars.
|
Larry Rosin
|
 |
