Welcome To The Jingle: Get Your Music Into Commercials
Saturday March 6, 2004 3:00 PM - 4:15 PM
Westin Harbour Castle Hotel

Radio can only go so far drilling your tunes into people's brains. For real saturation, nothing beats the psychic piledriving of commercials. But how do you get your tunes on this most aggressive of platforms? In this session, we'll follow the process from getting through to the agency, finding representation that knows the ad game, ACTRA's role and the licence game (synchronization vs. masters).

Moderator: Jodie Ferneyhough, Dir., Creative Operations, Music Publishing, Universal Music, ON, Canada

Panelists: Clive Desmond, Partner/Track Director, Louder Music & Sound Design; Brenda Surminski, Head of Broadcast Production, Ogilvy & Mather, ON, Canada; Kathy O'Brien, President, Hot Pursuit; RJ Guha, President, Matrix Entertainment, ON, Canada

RECORDS/RETAIL • TUNEUP • TV/FILM