Defining Your Station's ULP (Unique Listening Proposition): Dan O'Day
Academy Of Radio
Friday March 5, 2004 4:30 PM - 6:00 PM
Westin Harbour Castle Hotel
There are more than 20,000 radio stations in the world but
only a handful of differentiated formats. How do you keep
your on-air product fresh when your music is familiar...even
predictable? In this groundbreaking workshop, Dan O'Day will
start you on the road to unique, broad-based programming strategies
designed to make everything you do on your station fresh,
original and compelling. This seminar is for all radio station
program directors and on-air talent. You will leave with so
many incredible, exciting, easy-to-implement new ideas that
your only problem will be deciding which to use first.
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Dan O'Day
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