The Dynamics of Concert Tours
Friday March 5, 2004 10:00 AM - 11:00 AM
Westin Harbour Castle Hotel

There are a number of wheels that drive the concert business - Artist, Manager, Agent, Promoter, Record Label, Venue, Sponsor and Media. And empty seats could be a symptom that they're not in perfect alignment. Cross promoting means more than sticking another logo on the ad - Discover how maximizing advance planning with your partners can maximize your chances for success. Learn how North America's busiest marketing players get into the eyes, ears and minds of a larger audience through consolidating media and promotional resources.

Moderator: Ray Waddell, Journalist, Billboard, Nashville, TN

Panelists: Vinny Cinquemani, President, S.L. Feldman & Associates - Toronto, ON, Canada; Sean Ross, VP of Music and Programming, Edison Media Research, NJ, USA; Ted Guggenheim, Director of Business Development, CelebrityAccess - Colorado, CO, USA; Gerry Barad, VP - Touring, Clear Channel - Touring (CCEnt. Touring (Canada) Inc.), ON, Canada; Patti-Anne Tarlton, Director, Event Programming, Air Canada Centre, ON, Canada; Dave Kirby, The Agency Group Ltd., CA, USA

TALENT/BOOKING