Independent Marketing Strategies: The Word On The Street
Thursday March 4, 2004 4:30 PM - 5:45 PM
Westin Harbour Castle Hotel

The most profitable upstarts in the new economy are people who've figured out how to circumvent the media-PR filter and take their message directly to street level via "public thoroughfares." This session will deal with the realities of such a direct approach, including the absolute life-or-death importance of a good website, and various tips and tricks used by independents to sell music you can't hear on corporate radio. This could be the most practical session you'll ever attend.

Moderator: Ruth McCartney, CEO, McCartney Multimedia Inc., CA, USA

Panelists: Ravi, Ravi Enterprises; Erin Kinghorn, Director of Sales & Marketing, Nettwerk Records, BC, Canada; Holly Kemp, Co-founder, Freedom toGroove, BC, Canada; Tom Kemp, Agent, S.L. Feldman & Associates - Toronto, ON, Canada; Mathieu Drouin, President, Aquarius/Donald K Donald/Le Groupe DKD, PQ, Canada; Kevin Kocher, Marketing Manager, HipJoint Productions, BC, Canada

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