Logo or No-Go?: The Limits of Sponsorship Saturday March 6, 2004 12:15 PM - 1:15 PM
Westin Harbour Castle Hotel
In a typical tour, you'll see logos that benefit the artist, venue, promoter and tour manager. And with profit margins verging on microscopic, who can blame them for drinking deep from the sponsorship well? But how safe is that revenue stream? When push comes to shove, whose sponsor holds the hammer? This panel will debate the legalities of sponsorship and related issues that emerge when the band plays on someone else's dime.
Moderator: Jaymz
Bee, Jaymz Bee Promotions, ON, Canada
Panelists: Amy Sky, Irene Carroll Et Associates, ON, Canada; Kevin Clark, President,
Viper Oil, ON, Canada; Glenn N. Smith, Zeitgeist Marketing,
ON, Canada
