The Care and Feeding of Morning Zoos
Saturday March 6, 2004 4:30 PM - 5:45 PM
Westin Harbour Castle Hotel

It's an inexact science, developing on-air talent and mixing personalities to create the elusive quality called "chemistry." But for some, it's a science nonetheless. Morning show managers can learn a thing or two from this session about the psychology of their job. Here's where we'll "coach the coaches". Find out what really motivates North America's highest-profile talent, and hear about some of the surprising mistakes managers make developing great personalities.

Moderator: Randy Lane, President, The Randy Lane Co., Westlake Village, CA, USA

Panelists: Humble Howard, Morning Show, CKFM-FM (99.9) / The Mix 99.9, Toronto, ON, Canada; Brother Wease, Morning Personality, WCMF, Rochester, NY, USA; Valerie Geller, President, Geller Media International, NY, USA; Dean Blundell, CFNY-FM (102.1) / 102.1 The Edge, ON, Canada

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