How To Make People Listen Longer: Dan O'Day
Academy Of Radio Programming
Thursday March 4, 2004 4:30 PM - 6:00 PM
Westin Harbour Castle Hotel
There are only two ways to improve your ratings: Increase
the size of your audience (Cume)...or increase your overall
Time Spent Listening (TSL). Radio air talent guru Dan O'Day
will teach you easy-to-implement techniques that every member
of your air staff can use to dramatically increase your station's
TSL.
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