Radio News In The New Age: Making News Relevant To Your Listeners
Thursday March 4, 2004 2:00 PM - 3:00 PM
Westin Harbour Castle Hotel
Regardless of your format, if you present news at all then
you must deliver it in a manner that is both relevant and
valuable to your listeners. Here's what you'll learn from
the acknowledged master of writing for broadcast:
* The New Age of Radio Listeners: What your audience wants
...demands....will tolerate...and can't stand
* Why you must understand and communicate with "Generation
Y"
* How to succeed in radio by using both your brains
* The 10 Commandments of News Content
* How to deliver Big-Time Results on a Shoestring Budget
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