David Card

David Card directs Jupiter Research's media and marketing research. As an analyst he focuses on the media and music industries, cross-media programming, online media business models, and audience segmentation. Previously, as Jupiter's Research Development VP, he helped guide coverage architecture, research methodologies, and overall quality. Card also helped launch the MindShare program for senior executives, initiated Jupiter's digital & interactive TV research, and was senior analyst in the Web Technology service.

Card is often quoted in leading newspapers and magazines, including The Wall Street Journal, The New York Times and USA Today, and has appeared on CNN, ESPN, Fox News, and NPR. Besides Jupiter Forums, he has also spoken at major industry events such as E3, the Newspaper Association of America's new media conference, the PBS/NPR new media forum, Texas University's Online Journalism Symposium, Herring on Hollywood and Software Marketing Perspectives.

Prior to joining Jupiter in February 1998, Card was at International Data Corp. for nine years, holding a variety of positions including directing its consumer Internet and PC software services, where he was IDC's lead Microsoft analyst.

Card earned a bachelor's degree in English and classics from Brandeis University and attended Boston University's graduate program in journalism. He lives in the East Village.