Kaan Yigit

Kaan Yigit is the founder and President of Solutions Research Group Consultants Inc. (SRG). Since 1995, SRG's client base has grown to include leaders in the media, entertainment, technology, communications, retail and consumer goods sectors.

Kaan's expertise includes new product and service development, brand equity, positioning, market segmentation and audience research. He is also the Study Director for In the Name of Cool, an innovative national trend report on technology, entertainment and media launched by SRG in 1996.

Kaan has published in various Canadian trade and consumer publications and is frequently quoted by national media such as Report on Business Television, CTV, The National Post, The Globe and Mail and Canadian Business. He has also addressed numerous conferences including Canadian Music Week, Understanding Youth, Canadian Association of Broadcasters Conference and Staying Tuned.

Prior to founding SRG in 1995, Kaan held several positions at Decima Research, most recently as the firm's Manager of Research Development and Senior Consultant. He previously spent three years in the Broadcasting, Cable and Telecommunications branches of the Ontario Ministry of Culture and Communications as a Policy Analyst.

Kaan holds an Honours B.A. in Economics from York University and an M.B.A. from the Schulich School of Business.