Mackie Morris

Few if any communication consultants match Mackie Morris' experience and accomplishments in guiding clients' successful strategic planning while also leading their tactical application of those strategies. Likewise, few if any media consultants can match Mackie's 30-year record as a journalism and communications seminar leader, teacher, coach, and practitioner.

In November 2001, Mackie founded Mackie Morris Communications™ as a way to respond to his growing clientele among Fortune 500 companies across the United States and to serve media outlets throughout the world. In the former role, he works with key executives to enhance their communication skills and he assists client companies with all manner of presentations, from shareholder and stock analysts meetings to management retreats to divestiture presentations and sales meetings. He also trains a wide array of non-media individuals, including politicians, professional musicians, professional athletes, and law enforcement officials.

For more than 15 years prior to starting his own company, Mackie served Frank N. Magid Associates of Iowa as a Vice President and lead consultant. He joined Magid in 1986 after 20 years of acclaimed work in newspapers, television, and academia. Just prior to coming to Magid, he served as chairman of the Broadcast News Department at the University of Missouri School of Journalism, whose faculty he joined in 1975.

Immediately upon arriving at Magid, Mackie founded the unique series of MAGID INSTITUTE™ instructional workshops. TMI was the first such mid-career training opportunity for broadcast professionals, and many of its graduates work at the forefront of today's developments in TV and new media.

Over the years, Mackie has served as a full-time consultant for television news clients in select markets, including New York, San Francisco-Oakland, Dallas-Fort Worth, Houston, Seattle, Salt Lake City, Buffalo, and Austin, all of whom he helped lead to winning ratings. His corporate media clients have included ABC-Disney, NBC, Belo, Cox, LIN, and Bonneville.

A specialist in writing, storytelling, production, and performance, Mackie has conducted on-site writing and storytelling seminars for more than 150 TV stations in the U.S. and abroad. Overall, Mackie has taught broadcast skills on five continents and is a frequent speaker before such groups as the RTNDA, the National Association of Black Journalists, the Society for Professional Journalists, the Children's Miracle Network, Investigative Reporters & Editors, and more than two dozen state television and radio associations. It is safe to say Mackie is the most sought-after broadcast writing seminarian ever.