Michael O'Malley

"I was born to consult. I love the challenge of helping a station grow its audience, and I love helping people grow their skills and careers. I'm a strategist, a marketer, a motivator, a critical thinker, a creative resource and a mentor."

Michael O'Malley has been consulting country radio stations since 1992. His past and present clients include Clear Channel, Beasley, Journal, Triad, New South, SFX, Big City and others.

Prior to consulting, Mike spent five years as Program Director of NBC's WYNY in New York City, launching it as a country station in 1987. He has also programmed stations in Baltimore, Washington, DC, and a number of other large and medium markets. O'Malley was also National Research Director for a major chain in the mid-80s.

Mike is a conceptual problem solver, a creative and original thinker and a seer of possibilities. He is particularly skilled at identifying and exploiting a station's unique identity and opportunities, then building a plan for success. He likes working with PDs and Air Talent (especially morning shows), and enjoys mentoring and helping them improve their thinking, critical analysis, understanding of their audience, creativity and levels of expertise.

He continually wins praises from GMs and PDs for his passion and commitment to each station, his mentoring skills for PDs and Talent, his non-boilerplate custom insights and strategies, his accessibility, and his "easy to work with" approach.