Music Press: "On-side" or Off-Message?
The growing strength of print media and its added value products can help maximize your music's exposure. But here's a helpful hint: Journalists don't actually work 'for' you and aren't obligated to do you favours. However, your interests and theirs can
dovetail nicely. A diverse panel of newspaper and magazine insiders discuss the 'dance' between the music industry and media and the smart approach to getting the word out - including non-editorial avenues like display sales, classifieds, web sites,
promotions, and sponsorships.
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