We'll Be Back After This Massage: A PD's Guide To Managing On-Air Talent
We may think we're in the music business, but we're not. We're in the relationship business. And our announcers are our front line, larger-than-life customer service reps engaged in out-reach and in spreading your station's message. But who handles them? Most managers have some sense that creative staff need special treatment, but haven't a clue what that entails. Unlock the secrets of the creative mind during this special hour-long session.
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