RADIO: How to Be Your Own Publicist!
Friday March 4, 2005 9:00AM
Fairmont Royal York

Big radio marketing budgets are as dead as the dotcom boom. Advertising's credibility is at an all-time low. But success stories like Starbucks, Botox, Mel Gibson (The Passion Of The Christ) and Harry Potter point to a world where one can be one's own publicist by skillfully playing the media and the wave effect of word-of-mouth. In ths CMW first, veteran programmer/broadcast marketer Kipper McGee shares the secrets to getting your radio station noticed, covered and CREDITED by OTHER news outlets - and remembered by Diary-Keepers!

Presenter: Kipper McGee, Head of Special Projects, Talk Radio Network (TRN), Central Point

Radio (Executive)