The Quiet Evolution: Getting Your Records To Radio
Saturday March 5, 2005 10:15AM
Fairmont Royal York

In days gone by, Indie releases and major label releases were provided to radio in the same medium: the 78, the 45, the 12" vinyl record, and now CD. Not so anymore. Now the major record companies send their new releases to radio via "Digital Media Distribution System". (I.E. thru the Internet as a digital file). Headed by Musicrypt, a Canadian Company, this system of music delivery is safe, simple, and instantaneous. (All of Canadian radio will receive the latest "Shania" single at the same time) Music directors now receive an email and just need to "click and listen"! Gone are the CD manufacturing, design, and packaging costs, the postage charges, the envelope and press release fees, the mailing list and the week or so it takes to get to the station. When you think about it, sending music to radio has never been easier. Radio will be receiving more and more digital files and the Indies should be sending fewer and fewer CDs. It's the "quiet evolution" and it's happened very quickly and very, very quietly.

Moderator: Joe Wood, President, RDR Music Group, Toronto

Panelists:
Anya Wilson, President, Anya Wilson Promotion & Publicity, Toronto
Peter Diemer, VP Sales & Marketing, Musicrypt Inc., Vancouver
Barry Stewart, Music Director, CHUM FM (104.5), Toronto
Mike James, Executive Producer Songwriter/Radio Promoter, HipJoint Productions, Vancouver

Record/Retail (Executive/TuneUp)