Research: Luxury or Necessity?
Radio stations are asking themselves some tough questions about research.
Is my research budget adding to my bottom line --- or is it eating my
profits? How do you separate the “gotta-have” from the “nice-to-know”
studies? Are we doing research just so that we can say we did research ---
or are we committed to using it effectively? Should you do your research
in-house, use several suppliers, or lock in a long-term research partner?
Our expert panel of research users and suppliers will debate the issues to
help you come up with the answers. Radio (Executive) |
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