Ring Ka-Ching: The Evolution of The Ringtone
When your phone sounds this good, it seems a shame to spoil the mood by
answering it. With over $3 billion in worldwide sales, ringtones have already
paid off bigtime for labels, publishers, ringtone providers, handset
manufacturers and artists. But the consensus is, this is just scratching the
surface. On the heels of Jay-Z's deal with Nokia to preload his Black
Album, the technology is evolving toward polyphonic original sound
recordings, ringback tones, interactive voice and music message services
(IVR), song dedication and multimedia message service (MMS). So what's
the bad news? Our panel has the lowdown, both good and bad. |
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