This Note's For You: What You Should Know About Sponsorships
Friday March 4, 2005 10:15AM
Fairmont Royal York

With tour costs soaring and sensitivity to ticket pricing painfully evident, sponsorships have become paramount in the touring and venue game. But sponsors have tightened belts too, and need proof that they're getting their money's worth. In a typical tour, logos benefit the artist, venue, promoter and tour manager. And with profit margins verging on microscopic, who can blame them for drinking deep from the corporate well? But how dependable is that revenue stream? In disputes, whose sponsor holds the hammer? This panel will cover legal issues of sponsorship and related issues that emerge when somebody else pays the piper.

Moderator: Ron Moore, Chairman & CEO, Sonar Group, Toronto

Panelists:
Marcie Allen Cardwell, President, MAC Presents, Nashville
Libby Biason, Director Corporate Partnerships & Promotions, House of Blues Concerts - ON (HOB), Toronto
Mike Bowman, Marketing Manager, World Vision, Mississauga
Kevin September, Director, Business Development, Premier Entertainment Services, Toronto
Zeke Meyers, Talent Buyer, Extreme Music Series, Toronto

Talent/Booking (Executive/TuneUp)