How to Pick Up Women: The Format Panel
Friday March 4, 2005 2:00PM
Fairmont Royal York

Not too hard, not too soft... are you an adult contemporary programmer or Goldilocks? And with Boomers in their 50's, is there even such a thing as an identifiable sound for this demographic? It's a still-lucrative market, and a lot of money hangs on the answer. This panel picks the brains of major-market AC program directors.

Moderator: Julie Kertes, AC/Hot AC Editor, Radio & Records, R&R The Industry's Newspaper, Los Angeles

Panelists:
Julie Adam, GM/PD, CHFI - FM (98.1), Toronto
Arnie Celsie, Consultant, Bohn & Associates Media Inc., Vancouver
Tim Moore, Managing Partner, Audience Development Group, Grand Rapids
Brian Depoe, PD, CJEZ-FM (97.3) EZ Rock, Toronto
Terese Taylor, AP/MD, WRMM-FM Warm 101.3, Rochester

Radio (Executive)