Kevin September

Kevin September is Director, Business Development, at Premier Entertainment Services in Toronto. Premier Entertainment is a full-service, entertainment-based, marketing firm, specializing in Product Placement and Brand Integration, with offices in Toronto, Los Angeles, and London, England. Working on behalf of a diverse client list including: Coca ~ Cola, Coors Light, Audiovox Communications Corp., Harley-Davidson, Huffy Corporation, SC Johnson & Son (Windex), Purolator Courier, and Gosling's Black Seal Rum; Premier Entertainment staff work directly with studios and production companies, creatively embedding products and other brand representations into a myriad of filmed entertainment properties around the globe - often layering these brand exposures through creative cross-promotional and sponsorship efforts.

Prior to joining Premier Entertainment, Kevin enjoyed a lengthy career on the musical side of the entertainment business. With over 5 years of on-air broadcast experience to his credit, Kevin has interviewed some of the world's most talented artists and performers. His interview style is at once informative and conversational. His knowledge of, and appreciation for, the sounds of various eras is chameleon-esq - Speaking with Tom Jones one moment, and Marilyn Manson the next.

Kevin has also been involved with numerous artists via Marketing and A&R channels. He has worked with Grammy winners Alannah Myles and Colin Hay (Men at Work), Lawrence Gowan (The Artist formerly known as Gowan, now frontman for Styx), Carole Pope, and pianist André Gagnon. Kevin was also responsible for signing a then unknown quartet, from Hanna, Alberta, called Nickelback, to their first national distribution deal.

Kevin has since been quoted in Strategy, Marketing, and Playback magazines. He has contributed to a number of papers, and written several published articles, on a variety of subjects. A sample of his writing, entitled "Thinking Outside of the Box Office", can be found in the archives @: www.ihaveanidea.org

Kevin is also fun at parties - Try playing The Six Degrees of Kevin September…

Kevin can be reached at Premier Entertainment Services: 32 Britain Street, Toronto, Ontario, M5A 1R6 By Phone: (416) 363-0274 (Ext.223) or by E-mail @: kseptember@pes-global.com

Previous speaking engagements have included the Qualitative Research Consultants Association 2002 conference, in Toronto (Semiotics & Narrative Congruence: The Art of Connotation in Product Placement), and the ESOMAR Consumer Insights 2 conference (Semiotics & Narrative Congruence: Leveraging Consumer Insights through Product Placement), this past April, in Vienna, Austria, and recently at the University of Toronto's Victoria College. At these honoured gatherings, Kevin has been privledged to share the podium with Dr. Charles Leech, of ABM Research Limited. Also in 2004, Kevin was invited to sit on a CARF (Canadian Advertising Research Foundation) seminar panel, discussing the topic: "Product Placement: The cure-all for commercial avoidance?".