Steve Schnur As Worldwide Executive of Music and Audio for Electronic Arts, Steve
Schnur is responsible for the pursuit, creation and continuous development
of the international vision for music in EA games. In only three years,
Schnur's unprecedented innovations in bringing together the worlds
of music and gaming led The Washington Post to recently call him "The
Clive Davis of the videogame industry." He has brought established
stars, breakthrough new artists and award-winning composers to such
top-selling EA franchises as MADDEN NFL, FIFA, NEED FOR SPEED UNDERGROUND,
MEDAL OF HONOR, THE SIMS and more, changing the industry's perception
of video games from simple 'licensing opportunities' to their now-essential
role in artists' careers. His EA TRAX initiative resulted in the first
RIAA certified Platinum video game soundtrack with NBA LIVE 2003,
and established the collaborative partnership with legendary hip-hop
lifestyle company Def Jam to produce the landmark DEF JAM VENDETTA.
In 2004, Schnur spearheaded the creation of Next Level Music, EA's
groundbreaking joint venture with Cherry Lane Publishing. |
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