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The Judging
Top industry experts representing agency, advertiser
and radio station communities are carefully selected
to judge the Crystals. To ensure full attention
to every spot, there are two rounds of judging.
In the first, two panels of four advertisers,
four agency representatives and four radio station
representatives - from both east and west coasts
- will conduct an elimination round.
The second and final judging session will be held
independently at a central forum in Toronto. Judges
will include four advertisers, four agency creatives
and four radio creative programmers. This industry
mix ensures credibility and fair representation
across each stakeholder group. The panel will
discuss, debate and vote on the final selection
of winning entries. Their decision is final.
The Qualifications
All entries must have been created and aired on
a Canadian radio station during the calendar years
2006/2007. Entries from previous years are not
eligible for resubmission.
In the event that duplicate entries are received
- from different sources - the first entry received
will be accepted.
The Radio Marketing Bureau’s decisions regarding
category and eligibility are final. The RMB reserves
the right to withhold awards in the event that
payment is not received.
The Categories
SHARED CATEGORIES - AGENCY/RADIO
STATION
Public Service Announcement:
Gold/Silver/Bronze
Creative Use of Sound/Music:
Gold/Silver/Bronze
Performance: Gold/Silver/Bronze
RADIO STATION CATEGORIES
Station Promotion:
Gold/Silver/Bronze *
Single: Gold/Silver/Bronze
Campaign: Gold/Silver/Bronze
* Please note that station promos
are to be entered in the Station Promotion category
only.
AGENCY CATEGORIES
Single: Gold/Silver/Bronze
Campaign: Gold/Silver/Bronze
BEST IN SHOW
Platinum Award and $10,000
CASH PRIZE
The
Fees
Online only: VISA/Mastercard
RADIO STATIONS - RMB MEMBERS
Single Entry $125 each
2-5 Single Entries $110 each
6 or more Single Entries $100 each
Campaigns (3 to 6 spots) $225 each
AGENCIES, ADVERTISERS,
PERFORMERS
Single Entry $150 each
2-5 Single Entries $125 each
6 or more Single Entries $120 each
Campaigns (3 to 6 spots) $250 each
PSA FEE EXEMPTION
- NON-PROFIT ORGANIZATIONS ONLY
PSA Category entry fees will be
waived if the entering company is a non-profit
organization. You must include your Charity License
number on the entry form to be eligible. Entries
from a third party representative are not eligible
for fee exemption.
How the awards
work
FINALIST
• Advances to the final round of judging
and goes no further
• Finalist certificate is awarded
HONOURABLE MENTION
• Wins votes in final judging and narrowly
misses winning a category
• Honourable Mention certificate is awarded
and entry is included in the Crystals CD
CATEGORY WINNER
• One of three trophy winners per category
• Trophy and Winner Certificates are awarded
and entry is included in the Crystals CD
The Rules
ENTRY AND PAYMENTS ARE ONLINE ONLY
• Complete and submit one entry
for each commercial or campaign entered.
• Ensure that appropriate entry fee is included.
• Commercial lengths must not exceed three
minutes.
• Please ensure commercials are recorded
at proper audio levels and remove all engineer
slates.
• Any entries that are submitted in a language
other than English should be accompanied by an
English translation.
• Entries unaccompanied by entry fees or
that fail to comply with these directives risk
ineligibility.
• All entries will be retained by the Radio
Marketing Bureau for use in the Creative Department.
• The entrant waives the rights of the commercial
to be reproduced for not-for-broadcast purposes
at the discretion of the Radio Marketing Bureau.
• Please ensure that everyone involved is
credited.
• PLEASE DOUBLE CHECK ALL NAMES AND SPELLING
The Deadline
5:00 p.m. EST, Friday, November 9, 2007 - NO EXTENSIONS
For more information
call
1-800-ON-RADIO
or 416-922-5757 Ext.225
The Event
Thursday, March 6, 2008, 11:45 a.m. – 2:45
p.m.
Fairmont Royal York Hotel, Toronto
Be there.
For more information on the Crystals Award Show,
stay tuned to rmb.ca.
Or call 1-800-ON-RADIO |
