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Millennials   

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MILLENNIALS CONFERENCE
Registration, Breakfast & Networking
EXECUTIVE/DMS REGISTRATION HOURS
Tuesday, March 4 - 5:00pm - 8:00pm
Wednesday, March 5 - 8:00am - 8:00pm
Thursday, March 6 - 7:00am - 7:00pm
Friday, March 7 - 8:00am - 6:00pm
Saturday, March 8 - 8:30am - 6:00pm

You can upgrade your CMW Badge to include access to the One-Day Marketing Conference “The Millennials”. (Upgrade Fee or before March ) $100.00

Category: 
Millennials   

Track:

Welcome & Opening Remarks
NED SHERMAN, CEO & Publisher, Digital Media Wire
NEILL DIXON, President, Canadian Music Week

Sherman and Dixon welcome attendees and Sherman introduces the Millennials Video, produced by Digital Media Wire and Filmmaker Ty Clancy, and the second edition of the ProjectMillennials.com book project.

Speaker
Neill Dixon - President, Canadian Music Week International, Mississauga
Ned Sherman - CEO, Publisher & Executive Editor, Digital Media Wire, Los Angeles, CA

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Millennials   

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Who Are the Millennials?
Who are the Millennials?
The Most Important Things You Need to Know about Millennials
Experts give their views on the top five things that entertainment brands and consumer marketers need to know about the Millennial generation.

Panelist
Ned Sherman - CEO, Publisher & Executive Editor, Digital Media Wire, Los Angeles, CA
Daniel Coates - Co-Founder, SurveyU, New York
Dr. Mike Atkinson - Professor of Psychology, University of Western Ontario,
Dan Speerin - , ,
Wes McClintock - , ,

Category: 
Millennials   

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Keynote: Nina Guralnick
Keynote Interview
1-on1 with Nina Guralnick, President, Live Earth

Keynote
Nina Guralnick - Senior Director, Network Live, Beverly Hills

Category: 
Millennials   

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Networking & Refreshment Break

Category: 
Millennials   

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Face the Music!
Connecting with a New Generation of Music Consumers
They've been described as thieves and pirates, but they’re also every marketer's dream - young, trendy, consumer-driven and numerous. But to connect with them, you need to figure out how they think. Their reality is driven by ever-accelerating technological change and Millennials have learned to adapt on the fly, so any company that sells a product or service to them needs to do the same. Teens might not be willing to pay for CDs anymore, but they are more than willing to pay to be entertained, whether it's buying a new iPod, mobile phone, a downloadable game or tickets to a concert by their favorite artist. In fact, Millennials are spending more on entertainment and digital devices than any generation to precede it. This panel will discuss the spending habits of MIllennials and the opportunity for savvy music businesses to reach them. How are new and old music businesses alike adapting to the digital world and reshaping, evolving and creating new business models that work with Millennials?

Moderator
Alan Cross - Program Director, 102.1 The Edge, Toronto,

Panelist
Jodie Ferneyhough - Managing Director, Universal Music Publishing Canada, Toronto
David Kines - SVP, Music & Youth Services, CTV Inc., Toronto
David Goldberg - Executive Vice President, Ticketmaster,
Allan Klepfisz - CEO & Chairman, Qtrax & Brilliant Technologies,
Dan Ewing - Manager, Music, Rogers Wireless, Toronto
Dave Jaworski - Co-Founder, CEO, Passalong Networks,

Category: 
Millennials   

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Cut the Wire!
Cut the Wire!
Opportunities to Reach Millennials using Cell Phones, Satellite and WiFi

Millennials increasingly demand their media content anytime, anywhere on any platform. This means that you have to free up your content and make it available on cell phones, over satellite and WiFi-networks. With more than 3 billion cellular phone subscribers worldwide, an established billing system, piracy protections and rapidly improving devices, applications, and services, the mobile market is the next frontier for the media & entertainment industry and consumer marketers. This panel will discuss wireless media consumption among Millennials, including the outlook for games, music, satellite radio, WiFi-networks, SMS messaging and video on wireless devices. Where are the opportunities? How will content and business models evolve? What will Millennial consumers pay to access compelling content on mobile phones? Will mobile phones replace the iPod as the media device of choice among Millennials? What is the future of satellite radio? And what will happen if everyone will have access to free WiFi networks in the future?

Moderator
Ted Cohen - Chairman, MEF Americas, Managing Partner, TAG Strategic,

Panelist
Trevor Doerksen - CEO, MoboVivo,
Gary Schwartz - President, Impact Mobile Inc., Toronto
David Neale - VP, Enhanced Services, Telus,
Gregg Steele - Senior Director Music Programming, SIRIUS Satellite Radio,
Dorrian Porter - CEO, Mozes,
Trevor Madigan - , Nokia , New York

Category: 
Millennials   

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Lunch

Category: 
Millennials   

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Reality Check!
Reality Check!
Q&A with our Panel from the Millennial Generation / Live Performance from The MacGregors
Hear directly from our panel of Millennials from various backgrounds and age groups. What media do they use? What brands do they like? How do they spend their money? What is the relationship between political, social and environmental causes, technology, marketing and the Millennial generation?

Moderator
Ned Sherman - CEO, Publisher & Executive Editor, Digital Media Wire, Los Angeles, CA

Panelist
Sarah Melody - Pop Singer, Spokesperson - Youth For Human Rights,