RADIO ACTIVE 2008
Radio Active 2008, featuring three days of the finest Radio networking and education, is the ultimate venue for connecting with Radio. There's no better place to interact one-on-one with hundreds of radio professionals - from station management and CEOs to program directors. Running concurrently to CMW Music & Media convention and festival, you will get access to even more great programming.  In addition to high-level management, programming and sales sessions, the show also features and celebrated Radio's best at the CMW Industry Awards, Radio Music Awards and The Crystal Awards.

THURSDAY, MARCH 6TH, 2008 - 8:00am-9:00am Registration, Refreshments & Networking Room: EXECUTIVE/DMS REGISTRATION HOURS Tuesday, March 4 - 5:00pm - 8:00pm Wednesday, March 5 - 8:00am - 8:00pm Thursday, March 6 - 7:00am - 7:00pm Friday, March 7 - 8:00am - 6:00pm Saturday, March 8 - 8:30am - 6:00pm You can upgrade your CMW Badge to include access to the One-Day Marketing Conference “The Millennials”. (Upgrade Fee or before March ) $100.00

THURSDAY, MARCH 6TH, 2008 - 8:15am-8:45am Newcomers Orientation: Start Making Sense Room: Alberta At CMW, if you've missed a little, you've missed a lot. So whether you're a first-timer, hungry to soak up everything from scratch, or someone who's been away and you feel like everything's changed in your absence (it has), orientation is a must. Relax, nibble some snacks, tell us what you need, and we'll map out your ultimate personalized CMW. Facilitator Greg Simpson - President, Mindbenders Music, London Daniel Anstandig - President/ New Media, Mcvay Media, Cleveland, OH

THURSDAY, MARCH 6TH, 2008 - 9:00am-12:20PM How To Create Maximum Impact Radio Advertising Room: Tudor 7/8 What causes some commercials to get results for clients, while other commercials do not? Making money in radio sales requires more than just systems & closing techniques; it requires specialized knowledge and understanding of how to motivate potential customers to act on a radio sales message. Radio commercial copywriting guru Dan O'Day will teach you specific principles for delivering results for clients by creating commercials that work, illustrated by an abundance of recorded examples. Target audience: Copywriters, production directors, continuity directors, account executives, advertisers -- anyone who ever has any involvement with a radio advertising campaign. In Short: This will be a challenging, informative and motivating gift to your staff and be an investment that can begin paying off for them the very next morning. Presenter Dan O'Day - President, Dan O'Day Seminars, Los Angeles Sponsored by: Radio Marketing Bureau

THURSDAY, MARCH 6TH, 2008 - 9:10am-9:50am Welcome & Opening Remarks Keynote: Jim Balsillie Room: Ballroom CO-CHIEF EXECUTIVE OFFICER, RESEARCH IN MOTION (RIM) Mr. Balsillie is Co-CEO at Research In Motion. He is responsible for directing RIM's strategy, business development and finance. In 2002, Mr. Balsillie founded The Centre for International Governance Innovation (CIGI), a world-class global research institute focused on the restructuring of international governance, with particular emphasis on financial and economic institutions. Mr. Balsillie is a Graduate of the University of Toronto and the Harvard School of Business. He is a Chartered Accountant and elected as a Fellow of the Ontario Institute of Chartered Accountants. He also holds a Doctorate Degree from Wilfrid Laurier University. Research In Motion, developers and manufacturers of BlackBerry®, has been honored with numerous industry and product awards. Keynote Jim Balsillie - Co-CEO , Research In Motion (RIM), Waterloo, ON Presenter Vanessa Thomas - Managing Director, Nielsen, Toronto

THURSDAY, MARCH 6TH, 2008 - 10:00am-11:00am View From The Top: State Of The Digital Union Room: Ballroom This panel of digital media insiders will discuss the “hand off” between the old business model and the new, focusing on hot button issues like the tendency of big media companies to cannibalize existing businesses in their rush to take advantage of digital distribution opportunities. What are the most likely business models for user generated content? What's the future for ad-supported free online distribution of music, video and games? The debate over digital music pricing and the future of digital rights management. What is the next big thing in online and mobile media? The answers may surprise. Introduction Ned Sherman - CEO, Publisher & Executive Editor, Digital Media Wire, Los Angeles, CA Moderator Paul Brindley - Managing Director, Music Ally, London, UK Panelist Ted Cohen - Chairman, MEF Americas, Managing Partner, TAG Strategic, Steve Jang - VP, Marketing & Business Development, imeem, San Francisco Jim Griffin - Managing Director, OneHouse LLC, John Parikhal - CEO, Joint Communications, Westport CT Lee Knife - General Counsel, Digital Media Association, Washington

THURSDAY, MARCH 6TH, 2008 - 11:00 am-11:20pm Networking & Refreshment Break Room:

THURSDAY, MARCH 6TH, 2008 - 11:20am-12:20pm Seducing PPM: The 7 Habits of Highly Successful Ratings Room: Salon A What are the things you as a programmer and marketer can do at your station tomorrow to maximize your odds of ratings success in a PPM world? Mercury Radio Research, whith the support of Arbitron, has canvassed months of PPM data searching for positive ratings “events” and in this presentation will show you how PPM ratings success can be yours. Presenter Mark Ramsey - Founder and President, Mercury Radio Research, San Diego Sponsored by: RCS Selector

THURSDAY, MARCH 6TH, 2008 - 12:30PM-2:30PM The Crystal Awards Luncheon Room: Concert Hall The hardest-working/hardest-thinking partiers in the business assemble to honour their own again as the Radio Marketing Bureau celebrates the year's best creative outbursts. An industry red-letter event, The Crystals are prestige trophies for agencies and broadcasters alike. Join host comedienne Judy Croon for this year's edition of CMW's most “Crystalizing” event. Special performance by Warren Hill Host Judy Croon - Comedienne, , Toronto, ON Sponsored by: Astral Media BBM BES - Broadcast Executive Society CABR CBS Canadian Broadcast Sales Chum Radio Chum radio Sales IMS Radio Newcap Radio Rogers Media The Jim Pattison Broadcast Group

THURSDAY, MARCH 6TH, 2008 - 2:40pm-3:40pm HOW TO GET PAST THE GATEKEEPER: Advanced Strategies for Sales Professionals Room: Alberta You've probably been taught that when cold-calling, it's important to befriend the gatekeeper...Wrong! Dan O'Day will teach you radically different, highly sophisticated, proven strategies to get the decision-maker to take your phone call. Tips include the actual strategies and techniques used to successfully cold call Fortune 500 CEO's; how to control any telephone conversation with ease; how to radiate authority to the gatekeeper and how to avoid sounding like a salesperson. In this session youu will learn easy, yet extremely effective pre-call research methods; why you should never "pitch" the gatekeeper; how to handle "what is this call in reference to?" and how to respond to the dreaded "send us the information." O'Day will illustrate these eye-opening strategies with actual case studies, including the exact strategy used to cold call the CEOs of Merrill Lynch and The Walt Disney Company. Presenter Dan O'Day - President, Dan O'Day Seminars, Los Angeles Sponsored by: OIRG

THURSDAY, MARCH 6TH, 2008 - 2:40pm-3:40pm Breaking The Morning Mold: How To Cast Your Morning Show Room: Tudor 7/8 How do you build a better morning show? Some programmers have looked to the tube for talent, even “linking” their shows with TV corporate cousins. What about tomorrow's compelling radio personalities? Is one sitting right next to you on the bus? In this panel we will try to define the role of morning show host and predict what will be expected of this “franchise player” in the future. Moderator Rob Farina - Vice President Programming, CHUM Radio, Toronto Panelist Steve Jones - Vice President Programming, Newcap Radio, Dartmouth, NS Tracy Johnson - COO, Mass 2 One Media, Inc. (M2O), Carlsbad, CA Randy Lane - President, The Randy Lane Co., Westlake David Larsen - Program Director, CKCL, Vancouver Eric Samuels - Operations Manager, CKZZ-FM, Vancouver Ross Winters - National Program Director Corus, CFOX 99.3 The Fox, Vancouver Jeff Pollack - CEO, Chairman, Pollack Media Group, R&R

THURSDAY, MARCH 6TH, 2008 - 3:40pm-4:00pm Networking & Refreshment Break Room:

THURSDAY, MARCH 6TH, 2008 - 3:55pm-5:55pm How To get Your Voice Mail Messages Returned Room: Alberta This is the only seminar in the world that puts its money where its mouth is by applying its teachings to real voice mail messages left by real broadcast account executives. The average business executive sorts his mail over the wastebasket. As soon as he mentally identifies something as "junk mail," he drops it into that wastebasket. And the majority of his mail goes directly into the trash without ever being opened. The average business executive listens to her voice mail messages with her finger poised over the "delete" button. And as soon as she decides this phone call is not one that she needs to return or one that she will benefit from returning, she hits "delete"... ...and never looks back. HOW TO GET YOUR VOICE MAIL MESSAGES RETURNED will teach you how to get far more of your messages returned, instead of deleted. Presenter Dan O'Day - President, Dan O'Day Seminars, Los Angeles Sponsored by: OIRG

THURSDAY, MARCH 6TH, 2008 - 4:00pm-5:00pm The New Media & The Future Of Radio Room: Tudor 7/8 While broadcasters contemplate spending millions of dollars on HD radio, are they leaving much bigger opportunities on the table? Top new media experts discuss the challenges of competing with iPods, extending station brands online, the opportunities for “long tail” formats and for broadcasters launching personalizable, national brands, and much more. Introduction Alan Cross - Program Director, 102.1 The Edge, Toronto, Moderator Jeff Woods - Director of Content, Splice Interactive Media, Toronto, ON Panelist Jeff Vidler - Partner, Solutions Research Group, Toronto Stefan Powell - , Astral iMedia, Toronto, ON Deborah Esayian - VP Emmis Interactive, Emmis Interactive, Burbank Chris Byrnes - President, Byrnes Media, Burlington Andy West - Manager of Product and Label, Yahoo! Music Canada, Toronto

THURSDAY, MARCH 6TH, 2008 - 5:15pm-6:15pm The PPM Is Coming & The Rules Of Programming Will Change Room: Tudor 7/8 President Mike McVay and Daniel Anstandig, President of McVay New Media, will share their strategies - by format - On how to increase your ratings and what you can expect when the ratings are collected electronically. Presenter Daniel Anstandig - President/ New Media, Mcvay Media, Cleveland, OH Sponsored by: McVay Media

THURSDAY, MARCH 6TH, 2008 - 7:00pm-9:30pm The Canadian Music Industry Awards Gala Dinner Room: Canadian CMW'S most storied event is the “can't miss” soiree on your calendar. Over the years, the Music Industry Awards has been “buzz central” with media attention, feuds started and friendships cemented. And, oh yeah, it has handed out countless kudos to the legends and pioneers of the industry. Join our host, comedienne Carla Collins for an electric evening as we pay tribute to Hall of Fame inductees Terry McBride and John Brunton. Special Performance by Gordon Lightfoot. Sponsored by: Air Canada Centre Live Nation

FRIDAY, MARCH 7TH, 2008 - 8:00am-9:00am 6th Annual Women in Broadcast Breakfast Room: Tudor 7/8 Rogers MusicStore Canadian Music Week is pleased to announce that Ky Joseph will be receiving the Rosalie Award, which celebrates trailblazing Canadian women in broadcasting. Joseph will be recognized and honoured for her achievements by friends and peers at the 6th Annual Women in Broadcasting Trailblazers’ Breakfast. Sponsored by Chum Radio, Evanov Radio Group and Red Lemon Salon, the breakfast takes place on Friday, March 7th at 7:45 a.m. at The Fairmont Royal York Hotel in downtown Toronto. “The Trailblazers’ Breakfast is a great way to start your day with a ‘career boost’. Radio has a very bright future with executive talents like Ky Joseph to lead the way with her passion for radio and her excellence in sales” said Liz Janik, producer of the Women in Broadcasting Trailblazer’ Breakfast. Joseph is the Executive Vice President of Sales of The Evanov Radio Group, one of Canada’s fastest growing independent broadcasters. How she got here from her beginnings as a flight attendant and author of a self-published ‘how to’ book on becoming a flight attendant, is an inspiring story. In 1995, Joseph joined CIDC-FM as a junior sales representative and soon became the company’s top sales producer. At the same time, she served as TV spokesperson for a cosmetics firm, and found time to be the first female host of HGTV’s “Let’s Build”. In 1998, she set a precedent and sold more than $1 million for CIDC. By 2000, Joseph was General Sales Manager, and one year later, added Executive Vice President of Sales for The Evanov Radio Group, becoming one of the country’s youngest female executive VP’s in broadcasting. Joseph is currently a member of Canadian Woman In Communications, sits as a board member on The Humber College Advisory Council for Media Studies and has been named “Community Liaison” of Etobicoke General Hospital’s Perinatal Bereavement Program. She is the founder of E.L.L.A. (Ever Lasting Little Angels), a not-for-profit organization dedicated to creating tools and literature to help woman work through the grief of losing a baby. Best selling author, Karen Salmansohn, will be a guest speaker at the breakfast. Salmansohn is a recovered Senior V.P. Creative Director from the advertising world (at age 26), who left it all behind to become a writer. Journalists call Salmansohn Deepak-Chopra-meets-Carrie-Bradshaw, because of how she merges empowering psychology and philosophy tips with edgy humour and stylish graphics. She’s now a best-selling author with over a million books sold including ‘BE HAPPY, DAMMIT”. Karen describes her self-help books as being for people who might NOT normally be caught DEAD reading a self-help book. In May, she’ll embark on a 15 city tour to promote her latest book – THE BOUNCE BACK BOOK – with a red rubber cover on the outside, and inside, techniques on how to thrive in the face of adversity and loss. Her topic: BALLSY – More Important Than Talent, Is Courage. Tickets for the breakfast are $30 and are available from the Rogers MusicStore Canadian Music Week offices or www.cmw.net. About The Rosalie Award Inspired by Radio’s Legendary Rosalie Tremblay, “The Rosalie Award” honours Canadian women in broadcasting who have blazed new trails. Between 1967 and 1984, Rosalie Tremblay was one of the most powerful radio programmers in North America. A straight-talking, no nonsense woman with an unfailing ear for picking hit songs, Rosalie was the Music Director of the legendary CKLW-AM in Windsor. Rosalie will be presenting the Award. Speaker Karen Salmansohn - Author, , New York Rosalie Award Recipient Ky Joseph - Executive VP Sales, Z103.5 (CIDC), Toronto Sponsored by: CHUM Radio Evanov Radio Group Red Lemon Salon

FRIDAY, MARCH 7TH, 2008 - 9:00am-10:00am Branding Your Station & Living Up To It Room: Alberta Brands, like people, are living breathing entities. They have a personality, relationships and a belief system. During this engaging presentation, Fran & Bill Lytle share behavioral insights and brand tools that will enable you to discover the most motivating touch points of your station. You'll leave with new learning, based upon social science, and actionable tools to stand out in an increasingly crowded media-driven world. Presenter Bill Lytle - Consumer Behaviourist, Brand Strategist & Author, Brand Champs, Bound Brook Fran Lytle - Consumer, Brand Champs, Bound Brook

FRIDAY, MARCH 7TH, 2008 - 10:10am-11:10am The Bedroom Project: How Young Adults Use, Consume And Interact With Technology & Media Room: Tudor 7/8 Arbitron teamed with Jacobs Media to gain insights as to how young adults use media and technology. “Ethnographic” research was utilized to observe consumers in their natural settings, providing unique insights that could not be gathered using traditional survey research or focus groups. With "The Bedroom Project," interviewers went right into homes, apartments, dormitories, cars, and yes, bedrooms, to watch how young people use media, including iPods, satellite radio, the Internet, social networks, and video games. This presentation kicked off the National Association of Broadcasters Convention in Charlotte, NC this past September. Ethnography research is being conducted by many businesses and industries, including Yahoo!, Proctor & Gamble, General Electric, Nissan, and Microsoft. Preview clips of "The Bedroom Project" can be accessed at www.thebedroomstudy.com Presenter Fred Jacobs - President, Jacobs Media, Southfield, MI

FRIDAY, MARCH 7TH, 2008 - 11:10am-11:30am Networking & Refreshment Break Room:

FRIDAY, MARCH 7TH, 2008 - 11:30am-12:30pm The Cross-Over Conundrum: How To Share The Artist But Own The Hits Room: Alberta With multiple formats sharing so many artists and titles in a market, how do programmers strategically position themselves in a market to stand out? How do labels accommodate all of the stations supporting an artist in a market without getting caught up in station rivalries? Programmers, label execs and radio strategists bring their perspectives to the discussion Moderator Keith Berman - AC & Hot AC Editor, Street Talk Daily Evil Minion, Radio & Records, Inc., Los Angeles Panelist Warren Copnick - Director, National Promotion , SONY BMG (Canada) Inc., Toronto Wayne Williams - Program Director/On-Air Personality, FLOW 93.5 (93.5) CFXJ-FM, Toronto Brian DePoe - Program Director, CJEZ-FM (97.3) EZ Rock, Toronto Steve Davis - Sr. Vice President, Zapoleon Media Strategies - VA, Midlothian Mark Patric - MD, JR FM 93.7, Vancouver, BC Kent Phillips - PD/Morning Host, Star 101.5 (KPLZ), Sponsored by: Radio & Records

FRIDAY, MARCH 7TH, 2008 - 11:30am-12:30pm Taking A Text Drive: Driving Listenership/Revenue Through Mobile & Database Marketing Room: Tudor 7/8 This new-media-savvy panel will give small, medium and large market examples of how radio stations have learned to tap into the behaviours and interests of the millions of Canadians who text regularly. Moderator Rob Mise - PD, The Energy 101.5, Calgary Panelist Chris Duncombe - Program Director, CFOX 99.3 The Fox, Vancouver Reg Johns - President, M2O Media, Leucadia Deb Hall - VP Sales & Marketing, Magnet Mobile, Toronto Ryan Brown - VP Radio Sales, HipCricket, Kirkland Mike Carter - President & CEO, MyThum Interactive, Toronto Gary Schwartz - President, Impact Mobile Inc., Toronto

FRIDAY, MARCH 7TH, 2008 - 2:40pm-3:40pm Broadcasting & Webcasting Royalties: The Battle Heats Up Room: Tudor 7/8 As business models evolve and broadcasters distribute content via multiple platforms, does it make sense to add additional tariffs for the use of music in different media such as internet. This panel of copyright experts will weigh in on the on-going battle of broadcasting and webcasting royalties. Broadcasters allege the cost of music is excessive and the creators coalitions would argue music is undervalued. What can be done to create a fair balance that properly rewards new technologies, labels and artists? Sparks are sure to fly with this panel! Moderator Walter McDonough - General Council, Future of Music Coalition, Needham, MA Panelist Paul Spurgeon - VP Legal Services/General Counsel, SOCAN - Head Office , Toronto Michael Geist - Canada Research Chair Internet and E-commerce , University of Ottawa Faculty of Law, Ottawa David Basskin - President, Barrister and Solicitor, CMRRA , Toronto Sundeep Chauhan - Vice President & General Counsel, Neighboring Rights Collective of Canada (NRCC), Toronto Rob Braide - VP & GM CJAD /Mix 96/CHOM-FM, Astral Media, Astral Radio, Montreal, QC David D. Oxenford - Lawyer/Partner, Davis Wright, Washington Kurt Hanson - Publisher, RAIN Radio and Internet Newsletter, Chicago, IL John Simson - Executive Director, SoundExchange, Washington

FRIDAY, MARCH 7TH, 2008 - 2:40pm-3:40pm News/Talk - Not Just For The Boomers Anymore Room: Alberta Like music formats, News Talk radio has had a tendency to follow its audience into middle age. There’s an expiration date on that practice and many stations are coming to the realization that the template itself may have to change. This panel discusses the ways that talk-radio can adjust its message and marketing plan to stay alive. We have consultants and broadcasters who are addressing this question already to help you find a pathway to a more youthful and committed audience. Moderator Holland Cooke - Consultant, Holland Cooke Media, Block Island Panelist Ryan Doyle - Executive Producer, CFRB (1010) , Toronto Mike Bendixen - Program Director, CJAD (800), Montreal John Hinnen - Vice President Radio News Programming, CFTR (680) 680 News, Toronto, ON Dave Mitchell - Program Director, CFRA, Ottawa, ON Walter Sabo - President, Sabo Media, New York, NY

FRIDAY, MARCH 7TH, 2008 - 3:40pm-4:00pm Networking & Refreshment Break Room:

FRIDAY, MARCH 7TH, 2008 - 4:00pm-5:00pm It’s All Yours, Now Don’t Screw It Up Room: Tudor 7/8 You’re suddenly in charge of a successful and even beloved heritage station. Your assignment: maintain the heritage while growing the numbers. Hey, no pressure! Hear from some noteworthy PDs who have taken on a legacy and, thus far, managed not to blow it. Moderator Kevin Carter - CHR/POP Editor, Radio & Records, R&R The Industry’s Newspaper, Los Angeles Panelist Julie Adam - OM/PD, CHFI, Toronto Tommy Chuck - PD, WFLZ, Tampa, FL, Steve Kowch - Operations Manager, CFRB (1010) , Toronto Ryan Zimmerman - Program Director, CFBR-FM (100.3) The Bear, Edmonton Gruff Gushnowski - PD, CHEZ-FM (106.1), Ottawa Linda Bracken - Manager, triple j - The Australian Broadcasting Corporation, Sydney Sponsored by: Radio & Records

FRIDAY, MARCH 7TH, 2008 - 5:00pm-6:00pm Global Radio Forum Room: Alberta Keynote Mancow - Talk Show Host, Talk Radio Network, Chicago Moderator Sean Ross - Vice PresidentMusic and Programming, Edison Media Research, Somerville, NJ Panelist Tim Renner - Managing Diriector, Motor FM, Berlin, Germany Mancow - Talk Show Host, Talk Radio Network, Chicago Linda Bracken - Manager, triple j - The Australian Broadcasting Corporation, Sydney Chris Kennedy - Program Director, Q92, Montreal

SATURDAY, MARCH 8TH, 2008 - 9:00am-11:00am The Consultant’s Breakfast Room: Tudor 7/8 Never mind your day, this could be the most important meal of your career. It’s our annual round-table face-time breakfast session, the petit dejeuner with the legends of programming and radio consultancy. Each one got to the top by a different route and with different styles, so there’ll be a role model for all. Each table seats a consultant, PD or GM. You get 20 minutes, up close and personal, with each. Facilitator Ross Winters - National Program Director Corus, CFOX 99.3 The Fox, Vancouver Panelist Sean Ross - Vice PresidentMusic and Programming, Edison Media Research, Somerville, NJ Arnie Celsie - Consultant, Bohn and Associates Media, Vancouver Greg Diamond - Consultant, Byrnes Media, Burlington Rocco Macri - Founder/CEO, Promo Suite, New York Steve Parker - Sr. Broadcasting, CRTC - Gatineau, Gatineau Michael Amodeo - Manager Application, CRTC - Gatineau, Gatineau Stephanie Friedman - GM, BDS Radio, Vancouver Holland Cooke - Consultant, Holland Cooke Media, Block Island Pat Bohn - Consultant, Bohn and Associates, Vancouver Clive Dickens - Programme & Operations Director, Absolute & Dowse LLC, London. UK Howard Kroeger - President, Kroeger Media Inc, Winnipeg Daniel Anstandig - President/ New Media, Mcvay Media, Cleveland, OH Steve Young - Radio/Pop Programmer and Consultant, Jones Radio Networks , Seattle Randy Lane - President, The Randy Lane Co., Westlake Chris Byrnes - President, Byrnes Media, Burlington Jeff Vidler - Partner, Solutions Research Group, Toronto Liz Janik - President, Media Mix, Brampton Fred Jacobs - President, Jacobs Media, Southfield, MI Pat Cardinal - President, Patrick Cardinal, Toronto Fran Lytle - Consumer, Brand Champs, Bound Brook Bill Lytle - Consumer Behaviourist, Brand Strategist & Author, Brand Champs, Bound Brook J.J. (James) Johnston - GM, Corus Radio, Toronto John Parikhal - CEO, Joint Communications, Westport CT Sponsored by: Skywords Traffic Network

SATURDAY, MARCH 8TH, 2008 - 11:15AM-12:15PM Edison Media Research Radio & Internet Summit Room: Tudor 7/8 1. Content--what do listeners expect from a radio station website, and more importantly, what could radio stations provide that goes beyond the expected to create a compelling destination that makes sense and inspires listeners to visit and interact with regularly. We will also 'dissect' some existing sites to determine what kinds of content work, and which ones are actually hindering your website's ability to engage listeners. 2. Design and Development--not just a 'technology' panel, this workshop will delve into the technologies and design choices that can help radio stations build active and flourishing social networking sites of their own. We will examine which functions and technologies are hype, and which ones could genuinely revolutionize radio websites. We will also look at the importance of design and why it counts for more than just pretty graphics. Again, we will place several real sites under the microscope to analyze some of the current choices and how they could be optimized 3. Sales and Marketing. A web property has to do more for radio in 2008 than just be a bulletin board or a long screen full of banner ads--it has to be monetized and optimized to deliver highly targeted content--and highly targeted advertising. This panel will explore context-dependent advertising, non-traditional revenue and the meaning of "inventory" on the web. We will also explore proven techniques and skills to transfer to your sales department so that selling the web site doesn't become merely "value added" for spot buys, but taps into the true power and revenue potential of online sales. Presenter Sean Ross - Vice PresidentMusic and Programming, Edison Media Research, Somerville, NJ Tom Webster - Vice President, Edison Media Research, Somerville, NJ