Consultant to, and scourging critic of, overweight multinational entertainment conglomerates, stressing out on declining market share and growing irrelevancy: President and Owner of the seminal American alternative label, 415 Records. A founder of EMusic.com (the first of the downloading companies, way back in 1998). A principal of Moodlogic (creator of omniscient trans-media navigation and recommendation engines for the likes of Sony and Microsoft). Framer of many of the key terms of the current public discourse concerning “the Future of Music.” Visiting Lecturer on these issues at such academic venues as Stanford, the University of Calgary, McGill and assorted Universities of California (Berkeley, Santa Cruz, Monterey…). His (now famous or notorious) proposal for the “5 Cents Solution” to the total re-architecting of the music business, rolled out at Canadian Music Week in Toronto, under the auspices of McGill University, has been rampant in print, radio, TV and the Internet, since first appearing in an interview he did with the Toronto Globe and Mail. Immediately producing in reaction over 450 interviews, articles and blog pieces in just the first week following.