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the crystals




Thursday March 11, 2010

In the beginning was the word – then came the marketing guys to spread it. With the highly-coveted Crystal Awards, the Radio Marketing Bureau honours the best in radio creative and serves up one of the most unabashedly fun events on the schedule.



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Click here for 2004 winners

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2009 Crystals Gala -WINNERS

Award – Small Market Radio Station
GOLD “Peoples Automotive”
Big Country 93.1, CJXX,
Pattison Broadcasting, Grande Prairie

SILVER “Mrs. Claus’ Revenge”
Santa’s Discount Warehouse,
Maritime Broadcasting Charlottetown

BRONZE “Nissan Ditty”
Nissan of Owen Sound,
Bayshore Broadcasting, Owen Sound

Award – Public Service Announcement  
GOLD “You’re Fat”
DDB Canada, Vancouver

SILVER “Covenant House”
Pirate Toronto, Taxi, Toronto

BRONZE “So Proud”
ParticipACTION Pitare Toronto, JWT, Toronto

Award – Performance
GOLD and Craft Award for Branding Excellence
“Caller Bill”
Irving’s Cruising To Win, Pirate Radio,
Target Marketing and Communications, St. John’s

SILVER “Weeds Doobie Doobie”
Showcase, Canwest Broadcasting, Toronto

BRONZE “Sea Captain
Toronto Zoo, Pirate Toroonto,
Cal J. Dodd Productions, Toronto

Award – Station Promotion SINGLE
GOLD “Masters Intro - Bro Jake Open Promo”
Corus Radio, Vancouver

SILVER “AC/DC Rock And Roll Train Teaser”
Power 97, Corus Entertainment, Winnipeg

BRONZE “The Ugly[Springsteen In Hamilton]”
92.5 JACK FM, Rogers Broadcasting, Toronto

Award – Station Promotion CAMPAIGN
GOLD with a Special Craft Award for Creative Use of the Medium
“Springsteen In Hamilton”
92.5 JACK FM, Rogers Broadcasting, Toronto

SILVER “Exit To Adventure”
Harvard Broadcasting, Calgary

BRONZE “Master Beaters and More – Classic Rock Weekends”
Corus Radio, Vancouver

Award – Creative Use of Sound/Music
GOLD “Dirty Doorknobs”
Johnson and Johnson,
Problem Child Radio for JWT, Toronto

SILVER “Calgary Zoo Baby Elephant”
GGRP for Trigger, Calgary

BRONZE “100% Recycled”
City of Edmonton – Waste Management,
Wave Productions for DDB, Edmonton

Award – Station Single
GOLD “Bob Loves Ball Hockey”
Ball Hockey Ontario, Rogers Radio, Toronto

SILVER “Protect Your Car”
Park N Fly, Rogers Radio, Toronto

BRONZE “Bugs Were Harmed”
Caber Distributing, Astral Media, Toronto

Award – Station Campaign
GOLD “Protect Your Car”
 Rogers Radio, Toronto

SILVER “Canadian Red Cross
CHUM FM, Winnipeg

BRONZE “All move Mobile Shredding”
CHUM Radio, Winnipeg

Award – Agency Campaign
GOLD “Molson Canada”
Molson Carling, Pirate Toronto for Taxi Toronto

SILVER “E-Comm 911”
GGRP for TBWA/Vancouver

BRONZE “Noble Spirit- Family; Hockey; Moving”
Crown Royal, Grey Canada, Toronto

Award – Agency Single
GOLD/PLATINUM - BEST IN SHOW
“Magic Wrench”, Mr. Lube,
Wave Sound Productions for Rethink, Vancouver

SILVER “Low Voice”
IKEA, RMW Music for Zig, Toronto

BRONZE “Weather”
BCAA, Koto Productions for rethink Vancouver

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