Panel Schedule

What are the key digital media trends for 2012? Who and what is leading the consumer and digital marketplace? What does consumer usage and implementation of new trends and technologies tell us about the year to come? Find out if you’re on track with the year to come!

Revolutions create upheaval but they also usher in much-needed change and innovation. The social revolution is not only reinventing our dialog, but also how consumers interact with business and government. In this entertaining and informative session, you will not only learn how “ubertrends” are reshaping society, but you will also gain an insider perspective on how socially propelled phenomena, from crowdsourcing to realtime analytics to influence metrics, are redefining our future, down to the business of cloud synching.

KEY TAKEAWAYS:
• Who are the two most valued tech companies? What can we learn from their success?
• What travel company has successfully leveraged the “Time Compression” Ubertrend for 38 straight years?
• What social-based technology will impact digital media the most?

Businesses are struggling to figure out the best way to approach social. Most companies have access to the tips and tricks of how to use social tools, but find they are still frustrated when their efforts fail to meet expectations. A good social business is more than just excelling at the tools. Learn how to create a social business that will exceed the expectations of both your audience and your executives.

Great digital strategy has the power to create real behavioral change both with consumers and employees. Join Interbrand’s Jeff Mancini and a selection of key panelists from some of today’s most digitally savvy brands, as they demonstrate the ROI created by strategies that not only change how we feel – but also what we do.

A leading Innovationist, Australia’s Justin Baird preaches the gospel of “thought leadership,” an understanding of how technologies interact, to the potential benefit of clients, agencies and the industry itself. Baird - who has introduced local YouTube portals and Android mobiles to the Asian market - brings his latest brainchild, the digital thought leadership series DNA to CMW. DNA has taken root in Australia and New Zealand, and represents, “the future of interactive content.”

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, for example, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools. This workshop will discuss best practices and the explore the geo-social connections and opportunities for fans, bands and broadcasters alike.

Cable companies appeal to the CRTC for bandwidth caps on their competitors – who buy their bandwith from cable companies in the first place. Add Netflix and grey-area providers like Hulu, and the future of content production becomes fuzzy indeed. In this provocative lunch session, leaders in advertising, communications and marketing, talk about the future of media in the new digital landscape, and whether we can avoid the non-monetizing implosion that overtook the music industry.

A generation ago, who'd have believed marketing, purchasing and buyer data would some day flow in and out of consumers' pockets in a 'virtual wallet?' Gary Schwartz's book The Impulse Economy has been compared to Freakonomics for its unique insights into an economic landscape that is changing under our feet. Here Schwartz, the founder of Impact Mobile, will share his insights into the behaviors of mobile shoppers and how businesses can tap into the impulse-buying power of today's full-spectrum smart-phone user.

When it comes to engaging consumers on their mobile device, it’s not only about making a good first impression, it’s about making a lasting impression – one that’s memorable, measurable and gets your brand some action. In this interactive session, you’ll experience top-performing PointRoll-powered campaigns for yourself, get a first look at mobile benchmarks for iPhone and iPad, and learn how mobile marketing can and should be an integral and successful part of your cross-screen digital marketing strategy. #TapThatAd

Cat Spurway-Hepler, SVP, Strategy and Marketing, PointRoll
Todd Pasternack, Director, Creative Technology, PointRoll

The Internet is now – like never before- accessible anywhere, anytime, from the palm of a consumers hand. Canadian mobile subscribers are expected to grow from 25.4 million at the end of 2010 to 32.7 million connections by 2015. Mobile multimedia revenue is expected to hit $14.2 billion in North America with 970 million of that revenue coming from Canada. With advertising shifting from traditional mediums to mobile and social media, untraditional media buys offer incremental value, measurability, and effectiveness to a campaign. This panel will discuss key trends, issues, and considerations for ensuring mobile and social media advertising is done effectively.

Facebook, Twitter, Foursquare, Quora, LinkedIn, YouTube: how do you bring your digitally dispersed customers together? Come hear how to move from a community approach to a kinship approach with your customers in this exciting keynote. See examples of great integration that will inspire you and help move your business ahead.

Key Takeaways:

– build a community where consumers are and how they prefer to engage

– Engage in a human way versus a PR or legal language way

– be real, proactively contribute value to the community to move toward kinship

Promotions such as contests and sweepstakes are a powerful marketing tool, amplified through social media. However, there are a number of important considerations from a planning perspective that can help to ensure a successful campaign. Topics will include: the difference between contests and sweepstakes and the legal and marketing implications of each, a review of Facebook Promotional Guidelines and what they mean to your campaign, as well as suggestions to help build the initial word of mouth that your promotion needs to succeed.

Key Takeaways:
-Understanding different promotion types
-Key legal considerations when planning a promotion
-Contest marketing best practices
-Case studies of some winning contest and sweepstakes campaigns

Entertainment is no longer about what we watch, it’s about how we watch it. And the broadcast industry is discovering that TV shows, news programs and broadcasting events are now a multi-screen experience on TV, IPTV, PC, Console, smartphones and tablets. This panel will examine successful multi-screen programming initiatives – some of them virtual multi-platform carpet bombs that have increased the viewing audience and awareness by 100%-plus and some that are fully ad supported and funded. You’ll hear how to embrace these new opportunities and new avenues to market your show, product and or brand.

“Hearing” is passive. “Listening” is proactive, a prologue to a response or action. A propos of that, “social listening” is a fledgling psychological business science that suggests not what you can learn from social media chatter and choices, but what you can do with that knowledge. Beth LaPierre’s session offers human-behavior-based tips on how to selectively lift relevant bits of social conversation, and how to convert that intel into social listening persuasion.

Key Takeaways:

- Getting actionable insights from social media data

- Using social media data to guide marketing strategy + messaging

- Embedding social insights in your organization

Dallas Lawrence is the Chief Global Digital Strategist for Burson-Marsteller where he counsels companies and organizations on effective reputation management solutions for navigating the intersection of online activity and offline impact critical in today’s digital marketplace. Hear Dallas’ key strategies and considerations for effective reputation management in today’s age of social.

Your brand is in the hands of millions of influencers connected to the world through mobile and wireless devices. One incident can go viral faster than the executives in the company may be made aware. Companies are expected not just to communicate their brand message, but to react to the empowered consumers. Can social media and traditional marketing still be used to drive and control an effective brand message, or is the consumer now behind the wheel?

No, there are no secret handshakes. Still, to a first-timer, an industry event the size and scope of CMW can seem like a secret society, with “short-cuts” and conference strategies only experienced conference-goers know. We’ve got the ultimate veteran to walk you through your CMW experience – 20-year CMW employee and 40-year music industry greybeard Greg Simpson. Join fellow rookies, and some inquisitive veterans, for a session of hints to help you maximize and personalize everything CMW has to offer.

The agency business is undergoing tumultuous change. Just when we think we have a handle on a new disruption in the marketing universe (e.g., Facebook, iPhone), something new comes along to throw it all back into chaos. Throughout its history, R/GA has reinvented itself every nine years -- from computer-assisted filmmaking (1977-1985) to an integrated digital studio (1986-1994) to an interactive agency (1995-2004) to the "agency for the digital age" (2005-2012). Now R/GA is contemplating its next nine-year cycle and the fifth reinvention in the company's history. Join R/GA's Barry Wacksman, EVP, chief growth officer, in an exploration of how to grow and thrive amid the chaos as R/GA contemplates the future of the agency business.

Radio Advertising Bureau (RAB) President and CEO Jeff Haley will discuss the future of radio during CMW”s RadioInterActive opening address sponsored by Canadian Traffic Network.
Haley's clear understanding of the importance of digital media in radio stems from 25 years of experience in marketing and sales management within the media industry. During the morning presentation, Haley will draw on this experience to discuss the digital opportunities that will promote the future expansion of radio.

Presentation 1:
The impact of Peer Recommendation on Brand Metrics - Art Zeidman, U.S. President and chief North American evangelist, Unruly Media, USA

Presentation 2:
The Next Generation of Transmedia: Partnering with Brands to Monetize Content - Alex LeMay, CEO/Exec. Producer/Founder, The Shadow Gang, USA:

Presentation 3:
Think Like A Media Company: Simple Steps To Becoming A Publisher - Joe Coleman, CEO, Contently

James Cridland is a radio futurologist and Managing Director of Media UK. He has worked in radio since 1989 as an award-winning copywriter, presenter, and Internet adviser. In 2001 Cridland joined the original Virgin Radio in London as Digital Media Director, and in 2007 he headed to the BBC to work on the BBC iPlayer for radio. Since 2009, he has worked for receiver manufacturer PURE, audio blogging platform Audioboo, and a variety of European media companies. Cridland is trustee of the pan-industry body the Radio Academy and was Chairman of its Radio at the Edge conference between 2007 and 2009, and he serves as Secretary-Elect of the hybrid radio RadioDNS project.

Nielsen Canada kick off the days discussions with an overview of the latest research that illustrates the current state of the Canadian music and the directions in which the industry is heading.

In this session, some of the most influential and creative marketing and brand management experts will share proven and effective strategies for engaging an audience on social networks through branded entertainment and content. You’ll learn how to build a positive brand image as well as attract and retain fans and followers on platforms such as Facebook, YouTube and Twitter by providing value in form of information, entertainment and conversation-starters.

Chris Boyce addresses the future of music in Canada, how your public broadcaster is meeting those challenges, and what's in it for you.

On January 24th, CBC and the Audio-Video Licensing Agency (AVLA) announced that a groundbreaking music licensing deal has been reached. This historic deal will allow CBC to offer Canadians more of its radio programs on-line, on demand, as well as launch a new Canadian digital music service this winter.

This presentation is the most comprehensive study of Canadian PPM data that has been produced since the launch of the new ratings system. With the support of BBM Analytics, this comprehensive and insightful analysis is a definite value to all attendees.

Social and digital media have an increasingly strong influence on how people consume content of all types – especially in the world of Television. Each night, more and more viewers are turning on the TV at the same time that they create a new tweet or post on Facebook. TV is not only allowing, but actually encouraging viewers to share their viewing experience and drive the programming. New TVs allow viewers to simultaneously watch their show, see social streams, check @replies, browse the web, and use the TV remote to comment and engage. This panel will explore how TV is moving beyond a one-sided experience and into a fully social and captivated audience.

Your opportunity to sit down one-on-one with some of the speakers and executives at this year’s event! No appointment necessary. Just drop on by and enjoy the relaxed atmosphere. Learn and Network at our Mentors Café! Limited capacity.

This panel focuses on the increasing socialization of the music experience online. Which companies and innovations are leading the charge in this space? What are the new and emerging trends that the industry can’t ignore? How can artists, labels and digital music companies best leverage the Social Web to promote artists and sell music?

We’ve reassembled one of our most successful panels, a collection of the industry’s most imaginative marketers and creators of some of its most memorable music-integrated promotions. They’ve made a science out of making music, brands and branded events function together, and they’re ready to put some of the most successful current brand/sponsorships under scrutiny to suss what makes them work.

Presented by: World Vision, FACTOR, OMDC
Larry Wanagas of Bumstead Productions is one of Canada’s premier music managers – from being the original manager of k.d. lang to his current roster including The Trews. Join him as he shares his insights and reminisces with Nick Jennings – one of Canada’s foremost music journalists and author of “Before The Gold Rush”.

Access to this event: Tickets can be purchased through MMF (separate from CMW Music Badge) FREE for members, $20 for Non-members.
Contact jamie@musicmanagersforum.ca for details and to be put on the guest list.

There are no “characters” like creative marketing characters. And since time immemorial, CMW’s Crystal Awards has provided a soapbox and well deserved kudos to some of the industry’s most colorful and prolific marketing minds. This annual awards luncheon is a spotlight event, watched closely and highly-regarded by agencies and broadcasters. Tickets sell fast for this major networking event, and are available now!

With over 800 million global users, and over 18 million Canadians on the platform, Facebook has not only revolutionized the way people connect and share with one another but also fundamentally changed the way people want and demand to interact with brands. Facebook has paved the way for this open and connected world, and has built a platform that facilitates two-way dialogue between people and companies at a scale never before possible. Steve Irvine explores how to harness truly socially-centric programs on Facebook to amplify brand awareness and create relevant, authentic experiences that drive ROI.

You don’t need 100 million “hits” like Rebecca Black to become a hit-maker. In fact, a relatively small community of online devotees can create a real and enduring demand for an artist’s music that dwarfs the gains of a traditional marketing campaign. This expert panel knows the ins and outs of the online community, from the comparative effectiveness of the various social networks, to the key steps for engaging, generating and monetizing a musical following.

Your opportunity to sit down one-on-one with some of the speakers and executives at this year’s event! No appointment necessary. Just drop on by and enjoy the relaxed atmosphere. Learn and Network at our Mentors Café! Limited capacity.

The 2012 music model resembles a band in a bar - playing free shows in exchange for a couple of free drinks and the hope of building a solid community. Free song streams, downloads, and live streams of shows are being made available not only through music services and most recognizable tech companies around, but through artists themselves. Does giving music away grow fans and encourage a loyal community or is it simply a scheme to deplete the incomes of the industry? With much controversy and discussion regarding the debate on “free” and “freemium”, this panel will explore if free music services and downloads are undermining artist revenue or helping them grow their fanbase.

Nielsen BDSradio is pleased to present their second edition of last year’s Radio Wars programming session at CMW. This year Sean Ross joins the panel as they explore the head-to-head battle that is still going strong in CHR. Next up is the evolution of the moneymaking AC format. Nothing is off the table in this must see research session including library sizes, rotation, duplication and a look at the new radar provided by BDS’s exclusive PPM reach and frequency from BBM Analytics.

CMW is proud to present a legend, up close and personal. Attendees will experience a rare, unabashed journey through the life and experiences of one of Canada’s national treasures, Guess Who songwriter/vocalist and solo artist Burton Cummings. Never one to shy away from his past, Cummings will introduce you to the muse that created classics like These Eyes, American Woman and Laughing, and amuse you with the adventures and misadventures that came with the territory.

Click here for limited tickets to this intimate interview with this Canadian legend!

In today’s tightly-budgeted and targeted music environment, cheaper is better and free is best. Social media tools like Facebook and Twitter are the indie musicians’ best friend, a combined delivery system and vehicle for nurturing a fanbase. And shared passion is the key ingredient for getting in your fans’ faces on Facebook. Giovanni will explain how musicians should effectively use social media for outreach, funding, finding gigs, connecting with other musicians, making the most of festivals, and connecting with journalists to promote their music

Your opportunity to sit down one-on-one with some of the speakers and executives at this year’s event! No appointment necessary. Just drop on by and enjoy the relaxed atmosphere. Learn and Network at our Mentors Café! Limited capacity.

Marshall McLuhan’s “the medium is the message” message has never been more relevant. In a post desktop world of tablets and mobiles, content providers and companies have to literally think outside the box to factor how their content is experienced on different devices. Interactivity, portability and multi-platform integration are all important factors that will be analyzed. We’ll also be looking at some killer apps, and how they’ve performed on different platforms.

There was a time when your brand was, simply, your call letters or your frequency. Now, brands can be anything. Like the old phrase, it’s not the name that makes the band, but the band that makes the name, it is now the programming that makes the brand. That being said, certain brands carry an identity that is guaranteed to draw people to your station before they’ve had a chance to determine what you have to offer. Join this stellar group as they help you determine if your branding and content are in sync.

With a population of 570 million people, it is home to the 8th largest economy in the world – Brazil. Identified by the International Federation of the Phonographic Industry (IFPI) in 2010 as one of few international music markets showing growth, Brazil boasts the region’s biggest digital market with revenues growing dramatically over the last few years. Recent developments of its technological platforms (digital and mobile) and business models will be brought to light for the Canadian industry.

This series of demos and presentations highlight some of the new and emerging music-tech trends around as well as technologies for both the artist and fan experience. If you’re a forward-thinking artist or music company, this is where you will meet potential collaborators and think-alike minds. Don’t miss this business pitch session featuring the hottest new ideas in social media and digital innovations and the entrepreneurs behind them.

Your opportunity to sit down one-on-one with some of the speakers and executives at this year’s event! No appointment necessary. Just drop on by and enjoy the relaxed atmosphere. Learn and Network at our Mentors Café! Limited capacity.

When the world’s largest radio group changes its name from “radio” to “media and entertainment”, the sign of change can’t be any clearer. Social Radio: a social, mobile and from the ground up Internet radio platform. Attendees will get a first-hand look at how future platforms have and will continue to evolve the music listening experience.

Converging trends in brand marketing, music and consumer engagement have led to the introduction of Social Music Marketing.

Today’s consumer brands are stepping in where the record labels left off in helping bands get discovered. Meanwhile, emerging music has proven to be an effective way to reach today’s young consumers who are demanding authenticity and want to engage in a dialogue with their favorite bands and brands.

This panel will take a closer look at these trends and case studies of Social Music Marketing at work.

There are more than 800 million Facebook users. They have listened to 1.5 billion songs and their appetite for music increasing daily. iTunes and Amazon take note. Musicians now have the ability to sell music directly through Facebook. With the recent announcements of Facebook Ticketing, ability to sell merch, partnerships with streaming services, the incredible success of Bandpage and other profit generating apps, Facebook may be the very platform that saves the music industry by using this social platform to help artists monetize through social media.

It’s not just music that’s gone social, but taste itself. Personal musical discoveries, likes, and recommendations are routinely shared by millions. Someone else’s musical taste is constantly at your fingertips, via tablet, smartphones, computers, and even gaming devices and cars. This panel analyzes the socialization of the music experience and the ways in which music is being discovered and curated via the Social Web.

Three of the hottest words today seem to be: Mobile, Apps and GPS. PPM confirms: Old School = How Long. New School = How Often

With 3+ years of development and multiple patents in place, the Global Alert Network invites you to attend this interactive session as industry Thought Leaders discuss PPM, and a whole new platform and approach which intrusively provides additional ‘Listening Occasions’ while attracting ‘New Revenue’.

Your opportunity to sit down one-on-one with some of the speakers and executives at this year’s event! No appointment necessary. Just drop on by and enjoy the relaxed atmosphere. Learn and Network at our Mentors Café! Limited capacity.

Indies-going-mainstream has become a pop culture meme – capped by Grammy noms The Black Keys and Vampire Weekend agreeing to a “sellout-off” on the Colbert Report (fighting it out over which alt band had sold their songs to more commercials). The Arctic Monkeys, Kings Of Leon and The Strokes are not just proof that the underdog won. They now seem almost indistinguishable from major label acts. So what now? Key players will debate whether a “tipping point” looms in the indies/majors tug-of-war, how to keep the monetization moving, and issues of indie identity.

There have been few paradigm shifts in recent history as dramatic as the music industry’s relationship with the ‘Net. In the course of a decade, “sharing” has gone from public enemy number one to the dynamic of the industry’s rebirth. This panel analyzes the growth of digital music distribution models leading up to the social media boom. How are business models progressing? How and where are customers buying and consuming music? What needs to be done to improve and legitimize cloud-based distribution channels?

It’s the Canadian Music & Broadcast Industry Awards (CMBIAs), but to those who’ve witnessed the business’s biggest names playing hard, it’s simply “The Awards.” The top spot on the CMW calendar, it’s an event that’s seen feuds start and end, bands reunite, brutal honesty and long-overdue honors. Join us as we induct Canadian super-producer Daniel Lanois into the Canadian Music Industry Hall Of Fame, announcer John Derringer and music exec Riley O’Connor into the Allan Waters Broadcast lifetime Achievement Award and Canadian Music Industry Halls of Fame, and award the Allan Slaight Humanitarian Spirit Award to Canadian rock’s First Couple, Raine Maida and Chantal Kreviazuk.

With this innovative round-table event, Canadian Music Week takes on the role of cross-cultural mediator on a topic pertinent to growth in the music industry. Points of difference and agreement - covering culture, language and a crazy-quilt of government regulations – come into play in these candid, face-to-face exchanges with VIP players in the international music economy. Under the aegis of a Think Tank moderator/facilitator, participants will be surveyed, with input to be posted online post-conference.

Keynote Robert Levine is one of the world’s top culture/technology writers, an ex-executive editor of Billboard and features editor at New York magazine and Wired. He has contributed to Vanity Fair, Fortune, Rolling Stone, and the New York Times. He created a stir with his frank first book, Free Ride: How the Internet is Destroying the Culture Business and How the Culture Business Can Fight Back (Doubleday). Hear what he has to say about the culture industry’s “gut-check” moment.

The session’s second keynote is the music industry’s go-to adviser. Dr. Brett Danaher is an Assistant Prof. of Economics at Wellesley College, and researcher in new technology’s effects on business, pricing and government policy. If there is a pot of gold – or even a sustainable business plan - at the end of the ‘Net, his findings will point us there.

Throw a dart at a U.S. map and you’ve invariably hit Lew Dickey territory. Since co-founding Cumulus Media 15 years ago, the author/broadcast mogul has swung more than 150 transactions to turn it into the country’s two largest radio broadcasting companies. Cumulus is a 570-station giant impacting 120 markets, a company whose properties include a radio network serving more than 4500 stations. With that track record, Lew is also one of the top U.S. market strategists, via his Stratford Research, which has offered consulting to radio and TV clients since 1985.

There’s a handoff going on the industry, as the generation that once didn’t trust anybody over 30, now looks to people under 30 to inject initiative, ideas and energy into the quest for young ears. The new young Turks in the business run the gamut of motivations, styles and approaches. This session will introduce you to CMW’s Top Disrupters Under 30, the young re-inventors and the tech wave-riders.

This Super Session of radio presidents covers the overall positioning of radio today and how digital fits into that landscape.

The era of the 360 model has put one more corporate finger in the concert pie - to the consternation of some venue bookers who are on the front lines of an often-tempestuous relationship with their ticket-buyers. With so much of the concert business model in corporate hands, some prestigious venues are starting to look at the value they add and concluding they’re better off buying in-house. In this session, we’ll crunch the numbers for venue entrepreneurialism and figure out whether it’s a more profitable road.

Building your artist’s brand as a business means expanding the artist’s career beyond traditional revenue streams into new territory. This panel of experts will explain how to do so on a global scale and what the artist and their team of advisors must consider along the way.

Pre-arranged meetings with the Spanish delegation

Your opportunity to sit down one-on-one with some of the speakers and executives at this year’s event! No appointment necessary. Just drop on by and enjoy the relaxed atmosphere. Learn and Network at our Mentors Café! Limited capacity.

When your media properties are stagnant, who you gonna call? Lee Abrams is the media’s most respected re-inventor. The ex Innovation Officer for The Tribune Company repositioned dozens of TV and cable companies, and even put major newspapers back in the black. Famous for his approach of creating an innovation-friendly culture, he has played key roles in the launches of MTV, TNT and the revamping of that Boomer bible Rolling Stone magazine. He’s even guested on The Apprentice without being fired by The Donald. Hear what the industry’s most famous “fixer” has to say.